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Nikon D3X DSLR (1/12/2008)
Nikon’s new FX-format digital SLR combines 24.5 megapixels of stunning resolution and image quality with the renowned handling of the D3

01 December 2008

Tokyo — Nikon Corporation is pleased to announce the introduction of the Nikon D3X digital SLR. This exciting new camera employs a Nikon FX-format CMOS imaging sensor (35.9 x 24.0 mm) with an imaging area equivalent to 35mm film, and its 24.5 effective megapixels deliver images of striking quality and resolution.

Designed to meet the demands of a growing multitude of serious professionals, such as studio photographers, for whom exquisite detail is a vital part of their work, the D3X achieves resolution comparable to medium-format cameras — with an entirely new level of operating ease. It’s perfect for the broadest range of detailed work, from fashion and product shootings, to weddings, architecture, landscapes and large poster production. And it shares the robust body structure of the D3, for superior mobility and operation in virtually any shooting environment, indoors or out.



* Newly developed Nikon FX-format CMOS sensor (35.9 x 24.0 mm sensing area)

* 24.5 million effective pixels

* Superior-resolution image quality equivalent to medium-format digital cameras

* High-speed continuous shooting of up to approx. 5 frames per second in FX format (24.5 megapixels) / 5:4 (20.4 megapixels); 7 frames per second in DX format (10.5megapixels)*1

* Wide ISO sensitivity of 100 to 1600 at normal setting, with low noise performance

* Two Live View modes — Handheld and Tripod

* High-density 51-point (world’s largest number*2) AF system

*1 In 12-bit A/D conversion mode
*2 For a digital SLR camera (as of Dec. 1, 2008, based on Nikon research)

Development background

The Nikon D3 digital SLR, released November 2007, has garnered glowing tributes for image quality, sensitivity and speed performance from leading professional photographers throughout the world. This stunning success has prompted a mounting demand for a similar Nikon model that would offer a greater pixel count and higher resolution. A camera that would provide superb mobility and ergonomics while offering image quality equivalent to medium-format digital cameras.

In response to these requests, Nikon has developed the D3X, an exciting new digital SLR with a Nikon FX-format CMOS sensor (35.9 x 24.0 mm sensing area) that delivers 24.5 effective megapixels, uses the same body structure as the D3, and boasts the same outstanding mobility and operability.


Major features

Nikon FX-format CMOS sensor with 24.5 megapixels
The D3X employs a new Nikon FX-format CMOS sensor with 24.5 effective megapixels covering an area of 35.9 x 24.0 mm to achieve truly amazing resolution. What’s more, we’ve optimized the pixel characteristics to provide a higher S/N ratio and wider dynamic range by securing a greater amount of light received by each pixel, thereby reducing lost highlights and shadows, and ensuring smoother tone reproduction with minimized noise.

Wide sensitivity range starting at ISO 100
At normal setting, the D3X offers a wide range of sensitivity — from ISO 100, suitable for stroboscopic setting in studio shoots, to ISO 1600. It realizes superior image quality with less noise at ISO 1600 as well as at low sensitivity settings. What’s more, the sensitivity range can be increased by two stops (up to ISO 6400 equivalent) and decreased by one stop (down to ISO 50 equivalent), offering an even greater diversity of shooting possibilities. Auto sensitivity control is also available.

New EXPEED-based image processing
A new image processing system, based on Nikon’s comprehensive EXPEED digital image processing and specially optimized for the D3X, provides superior image quality, faster processing speeds and lower power consumption. This advanced system achieves precise color reproduction for the broadest spectrum of hues, plus vivid saturation and smooth gradation, conveying colors as you see them, even with the slight changes in color tones you perceive. Furthermore, Nikon’s advanced noise processing function, which was designed to minimize noise occurrence, achieves this without interfering with other factors, including hue.

High-speed performance meets the most rigorous professional demands
Just like the D3, the D3X achieves a start-up time of 0.12 second*1 and a shutter release time lag of 0.04 second*3*4. It delivers a continuous shooting speed of approx. 5 frames per second in FX format (36 x 24) or 5:4 (30 x 24), and 7 frames per second in DX format (24 x 16)*4*5. Also, the D3X is fully compatible with UDMA, the new-generation high-speed card that enables 35-Mbyte recording equivalent to the D3. The D3X is capable of recording approx. 7.1 MB (JPEG, image size L, NORMAL) of data captured in FX format at speeds of approx. 5 frames per second.

*3: Based on CIPA Guidelines
*4: In 12-bit A/D conversion mode
*5: The maximum frame rate can be chosen using Custom setting d2 [Shooting speed]. The rate is tested under the following conditions: focus mode set to C, exposure mode set to S or M, shutter speed set to 1/250 sec. or faster, with other settings set to default. If VR is on when a VR lens is used, the indicated speed may not be attained. The maximum number of shots at the maximum frame rate is determined by the selected image size and quality. The frame rate slows when the memory buffer fills.

Realizing reliable auto control: Scene Recognition System
As with the D3, the D3X recognizes subjects and shooting scenes using a 1,005-pixel RGB sensor that precisely controls exposure by detecting not only the brightness but the colors of the subjects as well. The results are applied to control Autofocus, Auto Exposure, i-TTL Balanced Fill-flash and Auto White Balance, thereby achieving control of the highest.

AF system employing high-density 51-point AF
The Multi-CAM 3500FX autofocus sensor module, originally incorporated in the D3, offers proven outstanding performance. All 51 focus points, including the 15 cross-type sensors located at the center, are effective in all AF NIKKOR lenses with a maximum aperture of f/5.6 or larger. Three AF-area modes — Single point, Dynamic-area AF and Auto-area AF — are available to maximize the use of the 51 focus points by selecting the most suitable one to match subject conditions. Moreover, in Scene Recognition System, subject identification and tracking information is applied to improve subject acquisition performance in Dynamic-area AF mode and focusing accuracy for human subjects in Auto-area AF mode.

Superior durability
Magnesium alloy is used for the exterior cover, chassis and mirror box to ensure light weight and rugged reliabilty. Strict O-ring sealing at critical connected parts effectively restricts dust and moisture. The shutter unit, developed and manufactured by Nikon, employs a new material (carbon fiber/Kevlar® hybrid) for the shutter blades, guaranteeing excellent durability through 300,000-cycle release tests with the shutter actually loaded. Precision is also maintained with a shutter monitor.

High-resolution 3-inch LCD monitor with approx. 920k¬-dots (VGA), 170° wide-viewing angle and reinforced glass
The D3X incorporates a large, 3-inch LCD monitor with ultra-high resolution of approx. 920k-d¬ots (VGA). Enlarged playback images also appear in extremely high resolution for easy focus confirmation. The wide viewing angle of 170° makes it easy to check composition in Live View shooting for both high and low angles.

Two Live View modes available
In Handheld mode, which allows the frame to be recomposed prior to actual shooting, ordinary TTL phase-difference AF using all 51 AF points is activated. Tripod mode is designed for precise focus with still subjects and tripod stabilization; It allows focal-plane contrast AF on a desired point within a specific area. Optional software Camera Control Pro 2 enables monitor focus and control shutter release from a computer. And optical Wireless Transmitter WT-4 enables wireless remote camera control and image transfer.

Picture Control System
Picture Control System offers four kinds of Picture Controls: Standard, Neutral, Vivid, and Monochrome. Choose one and use as is, or adjust image creation factors (Sharpening, Contrast, Brightness, Saturation, and Hue). Optional Picture Controls (Portrait, Landscape, D2XMODE I, D2XMODE II and D2XMODE III) are available at the Nikon website for downloading and installation to your camera.

Active D-Lighting — reproducing brightness as you see it
In settings with strong contrast, Active D-Lighting, used in combination with 3D Matrix Metering II, determines an exposure by utilizing a gradation of highlights, detects lost shadows, then reproduces them after digital processing. Rather than simply expanding the dynamic range, Active D-Lighting prevents images from looking flat through localized tone control technology, and creates realistic contrast while compensating lost shadows and highlights. Choose from Auto, Extra High, High, Normal, Low or Off setting prior to shooting.

Electronic virtual horizon
An accelerator sensor incorporated in the body of the camera detects inclination and displays it in the LCD monitor. In Live View shooting, virtual horizon is displayed in the LCD above the monitor image. It can also be displayed in the top control panel and in the exposure indicator of the viewfinder.

UDMA-compatible memory card double slot
The CompactFlash (CF) card slots are UDMA-compatible for high-speed data transfer. With the double slot, you can choose from Continuous recording, Backup recording, and RAW + JPEG Separation recording (records the same image in RAW and JPEG on different cards). You can also copy the data from one card to another.

GPS Unit GP-1 (optional)
GPS records shooting information such as latitude, longitude, altitude and date of shooting. Coordinated with map information, you can create an original map using images.


Other features

* Lateral chromatic aberration reduction creates images with a clear periphery using original image processing technology to significantly reduce color aberrations

* Vignette Control effectively prevents reduction of light at the periphery

* Optical viewfinder achieves approx. 100%*6 frame coverage and 0.7x*7 magnification in FX format

* Three sensing areas: FX format (36 x 24), DX format (24 x 16), and 5:4 (30 x 24)

* Customizable function button

* Choice of black or white letters for shooting information display

* AF fine adjustment with professional standard of accuracy

* Compliant with HDMITM for high-definition image playback

* Lets you shoot up to approx. 4,400 frames on a single battery charge*8

*6 Approx. 100% (vertical/horizontal) in FX format, approx. 97% (vertical/horizontal) in DX format, approx. 100% (vertical) and approx. 97% (horizontal) in 5:4
*7 With 50mm f/1.4 lens set at infinity, -1.0m-1
*8 Using EN-EL4a lithium-ion battery at Single-frame [S] mode; based on CIPA Standards



CompactFlash and Extreme are registered trademarks of SanDisk Corporation.

Products and brand names are trademarks or registered trademarks of their respective companies.

Specifications and equipment are subject to change without any notice or obligation on the part of the manufacturer. December 2008
©2008 NIKON CORPORATION
Nik Color Efex Pro™ 3.0 for Capture NX 2 (24/10/2008)
Advanced image-editing filter enhances your digital imaging enjoyment
24th October 2008
Tokyo — Nikon Corporation is pleased to announce the release of Nik Color Efex Pro 3.0 for Capture NX 2*, available via download from the internet. Developed by Nik Software, Inc., which specializes in software-related products, this new plug-in application is compatible with Nikon’s Capture NX 2 image-editing software, and allows you to perform versatile, professional-level filtering procedures on your computer. Using Selection Control Points, which enable intutive, quick-and-easy image enhancements, filters can be applied to specific areas, in order to get the exact results you desire.
* Nik Color Efex Pro 3.0 for Capture NX 2 is available in the Complete Edition or the Select Edition.
Main Features
Tight integration with Capture NX 2 workflow
Color Efex Pro 3.0, the most comprehensive, powerful, and easy-to-use set of photographic filters used by photo enthusiasts and professional photographers worldwide, is optimized for and tightly integrated with the powerful tools and efficient workflow of Capture NX 2. Unlike other software, with plug-ins that require controls located in a separate interface, Capture NX 2 adjustments are made directly on the image in real time. This seamless integration dramatically simplifies image enhancements and provides photographers with a powerful photo-editing solution.

Selection Control Points maximize the effect precisely where you need it
Image enhancements for specific areas are completed quickly and easily using intuitive operations, without the need for complicated tool selections and layers of masks. Using Capture NX 2’s original Selection Control Points feature, filter effects can be applied to either the designated area or to the entire image while excluding the selected area.
Available in two editions — Select or Complete
Nikon offers two editions to handle the widest range of needs - from beginner to professional. Color Efex Pro 3.0 for Capture NX 2 Select Edition offers 35 filters that meet the requirements of a broad spectrum of general users, while the Complete Edition comes with 52 filters to satisfy the demands of professional photographers. Beside this, the Complete Edition also provides more than 250 filter effects.

Powerful lineup of new and updated filters
Adding to the previous diversified lineup, Nik Color Efex Pro 3.0 for Capture NX 2 introduces nine new filters: Bleach Bypass, Cross Balance, Film Effects, Film Grain, Glamour Glow, High Key, Low Key, Polaroid Transfer and Tonal Enhancer. Moreover, conventional filters such as Classical Soft Focus, Darken/Lighten Center, Dynamic Skin Softener and Vignette have also been updated.
Operating systems
Color Efex Pro 3.0 for Capture NX 2 is compatible with Windows and Macintosh operating systems, including Vista and Leopard.

System Requirements
Windows
OS
Windows XP, Windows Vista
Processor
Pentium 4 or better
RAM (Memory)
768 MB RAM or more
Hard-disk space
50MB required for installation
Others
Nikon Capture NX 2 required
Macintosh
OS
Mac OS X version 10.4.11, 10.5.4
Processor
G4, G5, IntelR CoreTM Solo, Intel Core Duo, Intel Core 2 Duo, Intel XeonR
RAM (Memory)
768 MB RAM or more
Hard-disk space
50MB required for installation
Others
Nikon Capture NX 2 required
Products and brand names are trademarks or registered trademarks of their respective companies.
Specifications and equipment are subject to change without any notice or obligation on the part of the manufacturer. October 2008

Notice to users of Nikon COOLPIX L16 and L18 Digital Cameras (29/09/2008)
Notice to users of Nikon COOLPIX L16 and L18 Digital Cameras
29 September 2008

Thank you for choosing Nikon for your photography needs.

An issue with the COOLPIX L16 and L18 Nikon digital cameras has been confirmed. In some cases the cameras may overheat regardless of whether the power switch is turned ON or OFF if the batteries are inserted in reversed orientations. If the batteries are inserted with the positive and negative terminals reversed and some form of shock or impact is applied to these cameras, it may cause the camera’s top cover to be deformed. However, there is no danger of these cameras catching fire. This issue does not occur if the batteries are inserted with properly.

We sincerely apologize for any inconvenience this issue may have caused and would like to inspect and, if necessary, repair the affected products indicated below free of charge. Nikon will continue to take all possible measures to prevent such issues from occurring in the future. We hope that you will continue to choose Nikon for your photography needs.

To minimise the chances of such an incident, please take all necessary precautions to ensure that your batteries are not inserted with the positive and negative terminals in reversed orientation.
Affected models
The serial number of your camera should be the 8-digit numbers reflected at the bottom of the camera body. Compare the serial number of your camera to those ranges listed below. This announcement only applies to products with the serial numbers within the ranges that are indicated below. If the serial number of your camera is not within these ranges, your camera is not affected.
Do take note that this announcement does not apply to cameras that are marked with a black dot in the tripod socket (indicated in the images below).

Serial Number of affected COOLPIX L16
# Silver 74000201 to 74085375 / Black 75000201 to 75011718
Serial Number of affected COOLPIX L18

* Silver 70000201 to 70031534 / Black 71000201 to 71007129

For more information regarding this matter, please contact your nearest Nikon Service Center.
NIKKOR SLR Lenses - 45 Million and Counting (22/09/2008)
NIKKOR SLR Lenses - 45 Million and Counting

September 22, 2008

Tokyo — Nikon Corporation is pleased to announce that production of our NIKKOR SLR interchangeable lenses has now surpassed the 45 million mark.

This year marks the 75th anniversary of NIKKOR lenses, used by photo enthusiasts and professionals throughout the world, and last month (August), Nikon announced that production had reached 45 million units. Indeed, sales are expanding so rapidly that Nikon added five million lenses of that total since 2007.

Nikon views this achievement as an affirmative evaluation of the company’s expertise in manufacturing high-quality products, and as a measure of the reliability enjoyed by a vast and diverse range of users.

The present NIKKOR lineup features 60 lenses* that cover a wide range of applications.
* As of September 22, 2008 (not including Teleconverters)

About the NIKKOR brand
NIKKOR is the brand name for Nikon’s photographic lenses, and this year celebrates its 75th anniversary. NIKKOR was created by adding an 'R' to 'NIKKO,' an abbreviation of Nippon Kogaku K.K., the original company name of Nikon Corporation at the time of its founding. In 1933, Nikon marketed its first camera lens under the NIKKOR brand name, the 'Aero-NIKKOR,' for aerial photography applications. Since then, NIKKOR has been used as a brand name for Nikon’s lenses.

NIKKOR — synonym for reliability and high performance
NIKKOR has become the world’s leading name in SLR interchangeable lenses — a legacy of Nikon’s original optical designs, advanced production technologies and rigorous quality control.

Nikon’s cutting-edge optical innovations include ED (Extra-low Dispersion) glass, aspherical lenses, large-diameter Precision Glass Molding (PGM) aspherical lenses and our original Nano Crystal Coating technology. We have also developed various lens drives and control techniques, such as our Silent Wave Motor (SWM), which enables fast, quiet autofocus operation, and our VR function, which reduces image blur caused by camera shake, thereby realizing more comfortable shooting.

Nikon will continue to deliver products and services that meet and surpass your standards and expectations, while raising the level of our technologies even higher under the strictest quality controls.

Nikon F-mount
Nikon F-mount is a format that has been consistently employed on Nikon SLR cameras and NIKKOR lenses since Nikon’s first Nikon F SLR camera was introduced in 1959.

The lens mount for the Nikon F was a bayonet type and its inner diameter was set at 44mm in anticipation of future demand for large-diameter lenses. Since then, Nikon has introduced numerous advanced technologies, such as aperture control, autofocus, and information exchange with the camera body. These technologies have been integrated into the latest digital SLRs and NIKKOR lenses.

In celebration of reaching the 45-million-unit production mark, Nikon designed this new logo.

TIPA The Best Professional Lens in Europe 2008 — AF-S NIKKOR 14-24mm f/2.8G ED
The AF-S NIKKOR 14-24mm f/2.8G ED was named The Best Professional Lens in Europe 2008 by TIPA (the Technical Image Press Association) at its “European Photo & Imaging Awards,” a prestigious annual award for the finest photographic and imaging products in Europe.

EISA European Professional Lenses 2008-2009 — AF-S NIKKOR 14-24mm f/2.8G ED and AF-S NIKKOR 24-70mm f/2.8G ED
The AF-S NIKKOR 14-24mm f/2.8G ED and AF-S NIKKOR 24-70mm f/2.8G ED were designated European Professional Lenses 2008-2009 by EISA (the European Imaging and Sound Association), Europe's largest multimedia editorial organization, with a membership of 50 audio, video and photo magazines from over 19 European countries.

The information is current as of the date of publication. It is subject to change without notice.
AF-S NIKKOR 50mm f/1.4G (Coming Soon!) (22/09/2008)
AF-S NIKKOR 50mm f/1.4G

50mm single-focal-length lens with normal picture angle



AF-S NIKKOR 50mm f/1.4G

September 22, 2008



Tokyo – Nikon Corporation is pleased to announce the introduction of the 50mm single- focal-length lens AF-S NIKKOR 50mm f/1.4G (when attached to a DX-format SLR, picture angle is equivalent to a focal length of 75mm in FX/35mm format).



This latest addition to the NIKKOR lineup features a large maximum aperture of f/1.4, enabling it to be used for easy handheld shooting in dark settings, such as a dimly lit room. It also allows photographers to easily create beautiful large blur effects. The lens’ Silent Wave Motor (SWM) ensures quick, quiet autofocus. Autofocus shooting is made possible with SLR models that do not have a built-in motor, such as the D40 series and D60.



The AF-S NIKKOR 50mm f/1.4G is a high-performance large-aperture, single-focal- length lens especially suitable for professional and advanced amateurs who use Nikon FX-format cameras such as the D3 and D700, and frequently shoot human subjects as well as night landscapes and astronomy. What’s more, when attached to a DX-format SLR, this f/1.4 lens with 75mm equivalent picture angle is capable of shooting portraits with beautiful blur effects.



AF-S NIKKOR 50mm f/1.4G Major Features



l AF-S 50mm lens — a fast, single-focal-length lens with normal picture angle (when attached to a DX-format SLR, the picture angle is equivalent to a focal length of 75mm in FX/35mm format)

l Large maximum aperture of f/1.4

l Well-balanced design realizes both high MTF performance and natural-looking picture blur

l Newly developed optical system effectively corrects sagittal coma flare and chromatic aberration

l Silent Wave Motor (SWM) ensures smooth, quiet AF operation

l Two focus modes are available — M/A (manual-priority autofocus) and M (manual focus)

l Focus ring does not rotate in AF operation

l Natural blur effects thanks to nine-blade rounded diaphragm

l Although all lens groups shift during focusing, the lens barrel length does not change



AF-S NIKKOR 50mm f/1.4G Specifications

Focal length


50 mm

Maximum aperture


f/1.4

Minimum aperture


f/16

Lens construction


8 elements in 7 groups

Picture angle


46°

Closest focusing distance


0.45 m/1.5 ft.

No. of diaphragm blades


9 (rounded)

Filter/attachment size


58mm

Diameter x length




(extension from lens mount)


Approx. 73.5 x 54 mm/2.9 x 2.1 in.

Weight


Approx. 280 g/9.9 oz.

Supplied accessories


58mm snap-on front lens cap LC-58, Rear lens cap LF-1, Bayonet hood HB-47, Flexible lens pouch CL-1013


Specifications and equipment are subject to change without any notice or obligation on the part of the manufacturer. September 2008



©2008 Nikon Corporation
Warmly Welcome From Our New Showroom (1/9/2008)
No. (184-192), Room (B1), Ground Floor, Hnin Si Condo, Botataung Pagoda Road, Pazontaung Township, Yangon
Ph: 01-200138, 09 500 7540, 292587 (Ext-102)
Announcement for MPS Members (03/08/2008)
It’s our pleasure to announce that All MPS life Member who already provided the Data are invited to collect New MPS Life Member Cards at Special Style Photo & Electronics (Nikon Authorized Distributor for Myanmar )
The MPS Member those who want to obtain New Life Member Card are also requested to submit the data to us latest by 31-Aug-2008
Now's your chance to move the world. Nikon Photo Contest International 2008-2009 (5/6/ 2008)
One of the world's most renowned photo contests, entries to the 32nd Nikon Photo Contest International will be accepted from September 1 to November 30, 2008.


A contest with an impressive history
Nikon Photo Contest International 2008-2009

The Nikon Photo Contest International has been held by Nikon Corporation since 1969 to provide an opportunity for photographers around the world to communicate and to enrich photographic culture for professionals and amateurs alike. Renowned among photo enthusiasts worldwide, the contest has so far attracted more than 1,270,000 images from a total of 306,000 photographers. In fact, so popular has the contest become among photographers that a total of over 47,000 images were received from more than 16,000 entrants in 135 different countries for the 31st contest alone.

This year's theme: "At the heart of the image"

"At the heart of the image" is not only the brand statement of Nikon Imaging Company, but it is also the theme of the 32nd contest. We have carefully selected categories as stated below and we look forward to receiving images expressing the emotions that are true to your heart.

This year's categories

A Free subject:
Express yourself freely, as it moves you.
B My Planet:
Express your world, whether that involves the environment, scenes from your daily life, or the people and things that stir your passions.

With these categories, Nikon welcomes and embraces photographic creativity and encourages images of human happiness from all over the world.

54 prizes awarded by a panel of international photographers

All works will be judged by professional photographers working internationally and a combined total of 54 prizes will be awarded. The Grand Prize will be awarded for the most outstanding photograph out of all the entries, regardless of category. 1st, 2nd and 3rd prizes will be awarded to 16 winners in each category. The Emerging Talent award will recognize 4 winners and 16 runners-up from both categories to commend those aged under 30 for work that possess outstanding expressive power and conveys the energy of youth. Additionally, this year marks the 75th anniversary of the NIKKOR brand of lenses. To properly commemorate this event, a special prize will be awarded to the outstanding work that places second after the Grand Prize winner.

Prize winners are planned to be announced in July 2009.

An open opportunity

A competition that truly traverses borders, the Nikon Photo Contest International embodies an unrivalled opportunity – providing photographers everywhere with a chance to showcase their talents and giving us all a valuable insight into the lives of those around us. An exhibition of the winning photographs is also planned, so please take advantage of this opportunity to submit your work.*

*Details concerning the specific date and location will be announced in the future.

Nikon Photo Contest International: Entry Information

Entrant criteria

The Nikon Photo Contest International is open to all photographers, professional or amateur, from any part of the world.

Theme and categories

Theme "At the heart of the image"
Categories
A Free subject:
Express yourself freely, as it moves you.
B My Planet:
Express your world, whether that involves the environment, scenes from your daily life, or the people and things that stir your passions.

Please note that the same photograph may not be submitted to both categories.

Entry period

Entries are accepted from September 1st to November 30th, 2008. Entries sent by conventional mail should be received either on or before November 30th, 2008. Entries sent via the Internet will be accepted until 24:00, November 30th, 2008, Japan time. See below for further details regarding entry via conventional mail and the Internet.

How to apply

Entries submitted in print by conventional mail

Entries accepted in print are color or black-and-white photographs taken with 35mm film cameras, Advanced Photo System (APS) film cameras and digital still cameras, not including medium or large format digital cameras. Images that have been digitally edited with software are also accepted. Each entrant can submit up to 2 entries for each category (a total of 4 prints), with print dimensions of 19 x 24cm (8 x 10 inches) to 28 x 36cm (11 x 14 inches).

Please download and print out an official Entry Form, available from July 10th, from the Nikon Photo Contest International 2008-2009 Web site (http://www.nikon-npci.com), make a photocopy of the official form or contact your nearest Nikon dealer for details on how to obtain an official Entry Form. The official Entry Form is available in 10 languages (Japanese / English / German / French / Spanish / Italian / Portuguese / Korean / Simplified Chinese / Traditional Chinese) and the rules and process of entry via conventional mail are explained fully within.
Entries submitted as JPEG images via the Internet

Accepted JPEG images are color or black-and-white graphic files taken with digital still cameras (not including medium or large format digital cameras) and scanned data of photographs taken with 35mm film cameras or Advanced Photo System (APS) film cameras. Images that have been digitally edited with software are also accepted. Each entrant can submit two JPEG images for each category (a total of 4 images), with a maximum size for each JPEG image of 10MB. JPEG images exceeding this size must be compressed to a maximum of 10MB prior to submission.

Full details regarding entry via the Internet can be found on the online entry form, on the Nikon Photo Contest International 2008-2009 Web site (http://www.nikon-npci.com/). Please follow the rules and guidelines stated therein to submit your JPEG images.
Judging and announcement of winners

Photographers working internationally will be appointed by Nikon Corporation as judges to undertake selection of the winning photographs. The winners will be announced on the Nikon Photo Contest International Web site (http://www.nikon-npci.com/) and in an official press release by the end of July 2009.

The Prizes

A total of 54 winners will receive Nikon imaging products as shown in the table below. Winners of the Grand Prize, Emerging Talent Award and runners up will be given an opportunity to submit works in addition to their winning works for exhibition on the Nikon Photo Contest International Web site.
Prize Name Number of Winners Prize
Grand Prize 1 (selected from both categories) Nikon Digital SLR Camera D3
AF-S NIKKOR 14-24mm F2.8G ED
AF-S NIKKOR 24-70mm F2.8G ED
Exhibition of photograph on the contest Web site*1
NIKKOR 75th Anniversary Award 1 (selected from both categories) Nikon Digital SLR Camera D300
AF-S DX NIKKOR 16-85mm F3.5-5.6G ED VR
AF DX Fisheye-Nikkor ED 10.5mm F2.8G
AF-S VR Zoom-Nikkor ED 70-300mm F4.5-5.6G (IF)
1st Prize 2 (1 from each category) Nikon Digital SLR Camera D300
Speedlight SB-800
AF-S DX VR Zoom-Nikkor ED 18-200mm F3.5-5.6G (IF)
AF-S VR Micro-Nikkor ED 105mm F2.8G (IF)
2nd Prize 10 (5 from each category) Nikon Digital SLR Camera D80
AF-S DX NIKKOR 16-85mm F3.5-5.6G ED VR
3rd Prize 20 (10 from each category) Nikon Digital SLR Camera D60
AF-S DX NIKKOR 18-55mm F3.5-5.6G VR
Emerging Talent Award*2 4 (selected from both categories) Nikon Compact Digital Camera COOLPIX P5100
Exhibition of photograph on the contest Web site*1
Runners-up: Emerging Talent Award*2 16 (selected from both categories) Nikon Compact Digital Camera COOLPIX S52c
Exhibition of photograph on the contest Web site*1

Note: Nikon will notify the winners and select all prizes. Winners will not be able to select their prizes. Prizes are subject to change without notification and cash alternatives are not available.

*1 An exhibition of the work of the Grand Prize winner, Emerging Talent Award winners and runners-up will be held on the Nikon Photo Contest International Web site. Winners will have the chance to show photographs other than their winning photographs for which they possess the copyrights. Winners will therefore be invited to submit photographs in addition to their winning works. The winner agrees to allow the organizer to use the winner's works and any other works sent by the winner to the organizer at no charge to the organizer. All costs, fees and charges will be the sole responsibility of the winner. Winners may be required to provide Nikon with relevant tax information and to prepare relevant tax documentation prior to receiving the prize. Winning status will not be revoked if a winner does not, for any reason, submit work for the exhibition.

*2 Winners of the Emerging Talent Award will be requested to submit official confirmation of their date of birth. In the event that such documentation is not provided, winning status will be revoked.

For further details, please access the official Nikon Photo Contest International Web site at: http://www.nikon-npci.com/
Nikon's original digital image-processing concept "EXPEED" (23-08-2007)
Tokyo – Nikon Corporation is pleased to announce the development of its original EXPEED digital image-processing concept, which will be employed in the design of all future Nikon digital SLR and COOLPIX cameras.

As Nikon’s new digital image-processing concept — featuring the core ideas of our image creation and processing — EXPEED incorporates the optimized knowhow and technologies we have accumulated throughout our long history and in the course of our transition from film to digital cameras (starting with the D1). It’s a system that embodies Nikon's intense passion for digital images.

Unlike image-processing engines or systems, EXPEED does not deal with specific parts or features. Rather, it refers to Nikon’s original comprehensive concept of digital image processing. And as a system to realize it, it will be applied to all future Nikon digital cameras, including both SLRs and COOLPIX compact models.

Using EXPEED as a foundation, image-processing engines/systems are optimized for each particular model, specific user characteristics and a range of applications — so that EXPEED plays a major role in Nikon’s digital image-processing technology, and is applied to every operation conducted by the image-processing engine.

The result is a broad spectrum of high-performance features. With the new Nikon D3 digital SLR, for example, 14-bit A/D conversion and 16-bit image processing enable rich and varied gradation, and high-definition, high-quality images, utilizing the wide dynamic range of the Nikon FX-format CMOS image sensor. Also realized are advanced features such as “improved high-speed performance (consecutive shooting speed, memory card writing speed)”, “ISO 6400 sensitivity with noise reduction at high sensitivity (enables you to fix ISO 25600 equivalent at Custom Setting)”, “image display on the high-resolution 3.0-inch, TFT LCD monitor”, “support for HDTV and CF card double slot” and “focal plane contrast AF in Liveview mode”.

AF-S NIKKOR 24-70mm f/2.8G ED (23-08-2007)
Tokyo – Nikon Corporation is pleased to announce the introduction of a new standard AF-S Zoom-NIKKOR lens with constant f/2.8 aperture to further strengthen its zoom lens lineup. This new lens, together with the simultaneously introduced ultra-wideangle AF-S NIKKOR 14-24mm f/2.8G ED, and the existing AF-S VR Zoom-Nikkor 70-200mm f/2.8G IF-ED telephoto zoom lens, is part of an exclusive Nikon high-performance zoom lens system featuring the high f/2.8 aperture and covering a focal range of 14 mm to 200 mm.

This AF-S NIKKOR 24-70mm f/2.8G ED is a standard 2.9x zoom lens with a highly practical wideangle to medium-telephoto focal range, offering maximum versatility to accommodate everything from tight portraits to expansive scenes. With compact dimensions of Ø83 x 133 mm/Ø3.3 x 5.2 in. and a low weight of approx. 900 g/31.7 oz., it provides superb handling and outstanding portability.

The superior functioning of the newly developed optical system ensures flawless synchronization with Nikon’s digital SLRs. The design — featuring ED (Extra-low Dispersion) glass elements for minimal chromatic aberration, and aspherical lenses including large-diameter PGM (Precision Glass Molding) element to eliminate coma and other types of aberration even at the widest aperture— delivers brilliant overall optical performance. Nano Crystal Coat, extra-low refractive index coating, virtually eliminates internal lens element reflections across a wide range of wavelengths, and is particularly effective in reducing ghosting and flare.

Other important features include Nikon’s Super Integrated Coating that minimizes reflection in the wider wavelength range to ensure superior color balance and reproduction. Nikon’s exclusive SWM (Silent Wave Motor), incorporated in the lens body, ensures fast, quiet autofocus operation. M/A mode lets users switch quickly from automatic to manual focusing, even during AF servo operation, with virtually no time lag. The rounded diaphragm opening makes out-of-focus elements appear more natural. A flower-shaped bayonet hood is supplied.

The lens barrel is designed for secure holding, with zoom and focusing rings of the optimal diameter for smooth rotation, and rubber-coated to provide comfortable operation while ensuring ample ruggedness.

This new zoom lens is the latest addition to an already formidable lineup, offering photographers enhanced shooting flexibility.

Note:
Specifications, design, standard accessories, and release schedule may differ by country or area.



Main Features

* Constant maximum aperture of f/2.8 at all focal lengths
* Enhanced optical formulas, engineered to produce exceptional sharpness, contrast and color, render outstanding image integrity
* ED (Extra-low dispersion) glass elements minimize chromatic aberration to deliver stunning sharpness and contrast
* Aspherical lenses including large-diameter PGM element eliminate various types of lens aberration even at the widest aperture
* Nano Crystal Coat virtually eliminates internal lens element reflections, effectively reducing ghosting and flare
* High-performance Nikon Super Integrated Coating offers superior color reproduction, while minimizing ghosting and flare
* IF (Internal Focusing) enables focusing without changing the length of lens barrel
* Nikon’s exclusive Silent Wave Motor for fast, quiet autofocus operation
* Rounded diaphragm opening (9 blades) makes out-of-focus elements appear more natural
* 0.38 m/1.2 ft. closest focusing distance with focal length 35-50 mm
* Filter attachment size of 77 mm
* M/A mode enables instant switching from autofocus to manual focus, even during AF servo operation, with virtually no time lag
* Dedicated flower-shaped lens hood effectively minimizes stray light
* Lens barrel is built for comfortable holding while featuring a rugged design; zoom and focusing rings provide smooth operation
* Engineered to Nikon professional D-SLR standards to effectively resist dust and moisture
Digital SLR Camera Nikon D300 (23-08-2007)


TOKYO – Nikon Corporation is pleased to announce the introduction of the new DX-format digital SLR, Nikon D300.

Combining innovative Nikon technologies with advanced new features and precision engineering, the D300 delivers the ultimate blend of DX-format performance.


The sheer imaging power of a new 12.3 effective-megapixel DX Format CMOS image sensor with integrated A/D converter; the precision processing and astounding speed of Nikon's original EXPEED digital image processing concept; the unprecedented focusing speed and precision of a new 51-point AF system; Nikon's innovative new Scene Recognition System for optimal autofocus, auto exposure and auto white balance performance; the composition and focusing ease of a large new pentaprism viewfinder that provides full 100% frame coverage; an expansive 920,000-dot, high-resolution 3-inch LCD monitor with wide viewing angle; near-instant power-up and immediate response; all with the advantages of Nikon DX-format agility and system expandability. Meet the new generation digital SLR camera that blends all these advanced features into one fine package – the Nikon D300.



Major Features

New DX-format CMOS image sensor with 12.3 effective megapixels
The D300 features a new 12.3 effective megapixel DX-format CMOS image sensor. It not only produces fine details with sharp resolution, but also provides a broad light sensitivity range of ISO 200 to ISO 3200, (plus LO 1 for IS0 100 equivalent and HI 1 for IS0 6400 equivalent settings; Auto ISO control is also available). The CMOS sensor's integrated A/D converter features the ability to select between 12-bit and 14-bit conversion, making it possible to shoot using high-quality 14-bit NEF (RAW) format. All internal processing is handled in full 16-bit color, color, benefiting from a fine balance between performance with outstanding speed that defies this level of precision and natural-looking images that benefit from faithful color and tone reproduction. Lateral chromatic aberration is also reduced.

EXPEED – Nikon’s image processing concept embodied
As Nikon’s new digital image-processing concept – featuring the core ideas of our image creation and processing – EXPEED incorporates the optimized knowhow and technologies we have accumulated throughout our long history while receiving users’ requirements. It realizes diversified functions to ensure high picture quality and high-speed image processing.
* For details, see “Nikon’s original digital image-processing concept EXPEED” on our News Release in Aug. 2007.

High-speed continuous shooting
The D300 is capable of shooting at a rapid 6 fps*1, and as fast as 8 fps*2 when using the Multi-Power Battery Pack MB-D10, in continuous bursts of up to 100 shots*3 at full 12.3 megapixel resolution. The Nikon D300 is also the first digital SLR to support next-generation high-speed card UDMA, which enables high speed recording.
*1 When using one EN-EL3e battery installed in the camera
*2 When using batteries other than Rechargeable Li-ion Battery EN-EL3e
*3 NORMAL – LARGE image setting, using a SanDisk Extreme IV CompactFlash 1GB card

Immediate response
Near-instant power-up within 0.13 seconds, a shutter release time lag of a mere 0.045 seconds*, and viewfinder blackout time of approximately 0.1 seconds contribute to optimized all-around performance that lets photographers respond to any sudden shutter opportunities.
* When shooting in JPEG, TIFF, or 12-bit NEF (RAW) formats

Scene Recognition System
By improving the 1,005-pixel RGB sensor, which was first incorporated in the Nikon F5, information from the sensor can be utilized for auto exposure, auto white balance and autofocus. For example, 3D tracking in AF realized by using the Scene Recognition System tracks subject position, and automatically shifts AF points to be used according to the subject’s movement within the frame. This system also contributes to improved accuracy of auto exposure and auto white balance.
* For details, see “Scene Recognition System for more accurate autofocus, auto exposure and auto white balance” on our News Release in Aug. 2007.

AF system employing high-density 51-point AF
Multi-CAM 3500DX autofocus sensor module featuring 51 AF points is incorporated. 15 cross-type sensors located in the center provide subject detection capability with lens apertures as small as f/5.6. 51 AF points can be utilized in various focus area modes selected according to subject condition. In many aspects, the functions of AF points are linked with the Scene Recognition System to offer superior subject detection and focus tracking performance. A single AF point can be selected from 51 or 11 focus points. Dynamic AF mode enables appropriate focusing by detecting subjects with a zone containing many AF points located densely. In this mode, the number of AF areas, including user selected AF points and backup points, can be selected from either 9, 21 or 51. In addition, newly employed “3D tracking” mode shifts the focus point automatically to respond to the subject’s movements. Auto-area AF mode gives greater priority to the subject’s position in selecting AF points.

Picture Control System
Picture Control System is a new function to enable selection and adjustment to create pictures easily according to skills of users from novices to professionals. When settings are the same, even with different cameras, you can get the same picture tone. Picture Control System offers four fundamental setting options – Standard, Neutral, Vivid and Monochrome – enabling image parameters (sharpening, tone compensation, brightness, tone and saturation) to be easily adjusted and customized.
* For details, see “Picture Control System’s image optimization functions enable easy adjustments” on our News Release in Aug. 2007.

Two Liveview modes available
Liveview function enables shooting while confirming subjects in the LCD monitor.
In Handheld mode, which allows recomposing of the frame prior to actual shooting, ordinary TTL phase-difference AF using all 51 AF points including 15 cross-type points is activated.
Tripod mode is designed for precise focus accuracy with still subjects and tripod stabilization. In this mode, focal-plane contrast AF on a desired point within a specific area is possible. Remote view, focusing and shooting are also made possible on a PC (wired or wirelessly).

Large, bright viewfinder that achieves 100% frame coverage
TThe D300's new eye-level pentaprism viewfinder aids composition and adds assurance to focus operations by providing full 100% frame coverage and large 0.94x magnification, as well as an eyepoint of 19.5 mm (at -1.0 m-1) and built-in diopter adjustment range of -2 to +1 m-1.

Durability that will go the distance
Testing to 150,000 cycles stands as firm testament to the durability of the new shutter unit for the D300. Its magnesium alloy chassis combines light weight with solid durability, while the body features an enhanced sealing system that helps protect against moisture and dust.

Active D-Lighting
D-Lighting incorporated in the conventional digital SLRs enables editing after the image is taken. In addition to the D-Lighting, newly developed Active D-Lighting is employed in the Nikon D300.
Active D-Lighting lets users choose the intensity from among “High”, “Normal”, “Low” or “Unchanged” prior to shooting. The conventional method of simply expanding dynamic range is not employed in compensation. Instead, localized tone control technology is utilized to prevent images from looking flat with low contrast. As a result, “lost highlights” and “lost shadows” are well compensated while maintaining proper contrast.

Self-cleaning Sensor Unit for efficient dust reduction
The D300 is the first Nikon D-SLR camera to employ a Self-cleaning Sensor Unit. Four different resonance frequencies vibrate the optical low pass filter in front of the image sensor to shake particles free and reduce the presence of dust.

Exclusive Wireless Transmitter WT-4 (optional)
The WT-4 supports wired LAN (10BASE-T, 100BASE-TX) and wireless LAN (IEEE 802.11b/g, 11a), and incorporates thumbnail mode as a new function.
It realizes wireless connection of cameras with a PC, enabling thumbnail display of images taken with up to five of them and downloading of images selected. Also, by using Camera Control Pro 2 (optional), wireless remote view/control shooting is made possible with the D300’s Liveview function.
* For details, see “WT-4 / Camera Control Pro 2 Software” on our News Release in Aug. 2007.

Multi-Power Battery Pack MB-D10 (optional)
The optional new Multi-Power Battery Pack MB-D10 supports 3 types of batteries and features sequential power supply with auto-switching to the battery installed inside the camera body. When attached, it also enables high-speed continuous shooting at a rate of 8 fps*1 for up to 100 consecutive shots*2.

*1 When using batteries other than the Rechargeable Li-ion Battery EN-EL3e
*2 NORMAL – LARGE image setting, using a SanDisk Extreme IV CompactFlash 1GB card




Other Features

* The large top control panel (46 x 20.8 mm) features an improved interface with lettering that can be switched to best match shooting conditions
* HDMI Output supports HDTV display
* Supports GPS devices via optional GPS Adapter Cord MC-35
* Retouch Menu provides handy access to Filter Effects, Trimming, Red-eye correction, Image overlay and other in-camera editing functions
* Software Suite CD-ROM included

For more information on Nikon D300 DSLR, click here.





Digital SLR Camera Nikon D3 (23-08-2007)
TOKYO – Nikon Corporation is pleased to announce the introduction of the new-generation professional digital SLR, Nikon D3.

Incorporating the large CMOS image sensor developed by Nikon, the D3 features 12.1 effective megapixels and a sensitivity range from ISO 200 to 6,400 at normal setting.

As its image processing system, Nikon’s comprehensive digital image processing concept EXPEED is employed, for which Nikon’s accumulated knowhow and technologies are applied and optimized. The D3 provides high picture quality and high-speed image-processing capability that have never been realized with conventional digital SLRs.

The D3 enables continuous shooting at approximately 9 frames per second for 12.1 megapixel images. In addition, when [DX format (24 x 16)] (5.1 megapixels) is selected, approximately 11 frames per second is made possible. With these advanced features in picture quality, sensitivity and speed, the D3 meets the many diverse requirements and demands of customers, including professionals.

The image sensor of the D3 is a CMOS sensor developed by Nikon with a sensing area of 36 x 23.9 mm, that is compliant with the area of 35 mm film. Nikon will use the term “FX format” for the image format of 35 mm equivalent Nikon digital SLR cameras.





Development background and future prospective
Nikon has consistently incorporated the DX format in its digital SLRs based on the conclusion, through comprehensive investigation of the picture quality, operability, size, price, etc. demanded, that it has the most appropriate balance for general shooting situations.
As a result, the DX format has been evaluated as a mainstream format in the digital SLR market. Also, Nikon is proud that it has established a stable position in the field of the DX format through various contributions, including the supply of interchangeable lenses optimized for the format.

On the other hand, there is also an increasing demand for SLRs that feature higher sensitivity, increased pixel count, better resolution and wider dynamic range, mainly from professionals in press, sports, commercial photo fields and so on. Besides professionals, there are many opinions from high-end amateurs along the lines of, “I want a digital SLR that offers the same relationship of picture angle that I have become accustomed to in 35mm format over the years”

To deal with this situation, we have developed the D3 as the first digital SLR that features Nikon FX format to meet the requirements of customers in a flexible way. Nikon FX format and DX format both provide their own advantages. Nikon recognizes that both formats are inevitable in order to satisfy customers’ demands flexibly in respect of performance, price, size, weight, etc.
Based on this recognition, Nikon will strengthen the lineup of Nikon FX-format SLRs and interchangeable lenses, while continuing development and marketing of DX format equipment.

For more information on Nikon D3 DSLR, click here.


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